I've spent over 15 years helping B2B technology companies figure out what they're really saying, and then making sure they say it well.

That's meant brand relaunches, content strategies, sales enablement programs, and go-to-market campaigns. Usually at companies where the product is genuinely good (great, even) but the marketing hasn't caught up yet.

I've done this at Zendesk, Sitecore, Valimail, and a handful of others. Now I work with a small number of clients at a time through my consultancy, Syed Studio.