Brand overhaul: Valimail

Built the brand to match the category

The story

Valimail was defining a new category in enterprise security at a moment when the market was starting to pay attention. The technology was there. The brand wasn't.

The identity had no clear point of view. The website was untrackable and owned by the wrong team. Sales, PR, and marketing were all telling different stories.

We rebuilt everything around a single clear idea of what Valimail was and why it mattered. New visual system, new messaging, new website that marketing could actually own and measure. For the first time, everyone was working from the same story.

Organic traffic up 30% in the first 60 days, 110% over the following year. The demand engine we built gave the team visibility they'd never had before.

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Content strategy