Meetings were getting booked, but there wasn’t clear visibility into how. The sales org had so many sequences and so much flexibility that the whole system was a black box and conversion rates were a mystery. Marketing couldn't see what content was driving results, at what stage, or why.

We narrowed the library and made it prescriptive enough to actually measure. For the first time we had visibility into what was moving deals, and a 200+ person org we could experiment on, learn from, and improve quickly.

Meeting conversion went up 9%. More importantly, we could tell you exactly why.